Mark Identification

VALUE MILES

Serial Number

76350540

Filing Date

Dec 18, 2001

Registration Date

Mar 11, 2003

Trademark by

FIRST USA BANK N. A.

Classification Information

magnetic coded cards and microprocessor-based cards for use as credit cards, debit cards, and stored value cards

Electrical and Scientific Apparatus

promoting the sale of the goods and services of others through the use of a credit card, by awarding discounts and purchase points for credit card use, and through the administration of incentive award programs

Advertising and Business

financial services, namely, banking and credit and debit services; issuing stored value cards, namely, cards that provide for the accumulation of miles that can be exchanged for travel

Insurance and Financial

transportation reservation services as a bonus program for credit card customers

Transportation and storage

travel agency services, namely, making reservations and bookings for temporary lodging

Hotels and Restaurants