U.S. BANK SHIELD

Arranging and conducting incentive reward programs to promote the sale of credit cards; promoting the sale of credit card accounts through the administration of incentive award programs; providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty

Magnetically encoded credit cards; magnetically encoded debit cards; downloadable computer software for creating, distributing, and managing physical and virtual payment cards and card transactions

Issuance of credit cards; issuing prepaid credit cards; issuing of debit cards; issuing prepaid debit cards; issuing of pre-paid gift cards; electronic payment processing services; payment processing services, namely, credit card and debit card transaction processing services; processing electronic payments made through prepaid cards