Mark Identification

THE MOST REWARDING WAY TO SHOP

Serial Number

74195260

Filing Date

Aug 16, 1991

Registration Date

Jul 28, 1992

Trademark by

BELLSOUTH CORPORATION

Classification Information

direct marketing services, such as direct mail and consumer purchase list licensing associated with or derived from purchase continuity programs, consisting of the distribution of redeemable points for purchases from participating merchants

Advertising and Business