Mark Identification

THE MOST REWARDING WAY TO SHOP

Serial Number

74195261

Filing Date

Aug 16, 1991

Registration Date

Jul 28, 1992

Trademark by

BELLSOUTH CORPORATION

Classification Information

advertising and promotion of the sales of goods and services by others through purchase continuity programs consisting of the distribution of points for purchases from participating merchants, which can be redeemed for goods from either a catalog or from participating merchants

Advertising and Business