PRO-QUALITY IS A GENERIC BRAND NAME WHICH CAN BE ADAPTED TO BETTER IDENTIFY A VARIETY OF BUSINESSES SEEKING TO ADD-VALUE, ENHANCE THEIR IMAGE AND APPEAL. IT INCLUDES A DISTINCT LOGO ALLIED TO THE INDIVIDUAL BUSINESS AND THE GENERIC THEME: "A PROFESSIONAL YOU CAN TRUST". IT WILL BE LICENSED TO NEW OR EXISITNG BUSINESEES AND CAN BE INDIVIDUALLY IMPLIMENTED, I.E. "PHIL'S AUTO REPAIR" COULD BECOME "PHIL'S PRO-QUALITY AUTO REPAIR" AND HAVE ACCESS TO THE USE OF A DISTINCT PRO-QUALITY LOGO AND THEME. THE BRAND WILL BE SUPPORTED BY CONSMER ADVERTISING.