WE SUBMIT THE MARK: "THE LIFETIME CALENDAR". "THE LIFETIME CALENDAR" COMBINES TWO DESCRIPTIVE WORDS THAT CREATE A DIFFERENT COMPOSITE MARK WITH A SEPARATE, NONDESCRIPTIVE MEANING. IT DIFFERENTIATES FROM THE COMMON UNDERSTANDING OF THE WORD "CALENDAR" AND RESULTS IN A NEW COMMERCIAL IMPRESSION. IT CREATES AN INCONGRUOUS MEANING FROM THE WORD "CALENDAR'S" COMMON USE. THE CALENDAR RECORDS COMMEMORATIVE EVENTS BY THE DATE OF THE MONTH RATHER THAN THE DAY. IT THUS BECOMES A PERENNIAL RATHER THAN A YEARLY CALENDAR. "THELIFETIME CALENDAR" ALSO INCLUDES A TEN-PAGE SECTION WHERE THE USER PERMANENTLY RECORDS A COMPENDIUM OF MEDICAL AND FINANCIAL INFORMATION FOR EMERGENCY USE; MEDICAL ADVISE FOR HOME HEALTH INCIDENTS; OTHER IMPORTANT TELEPHONE AND OTHER HOME INFORMATION ITEMS. AS SUCH IT DIFFERENTIATES ITSELF FROM THE TRADITIONAL YEARLY CALENDAR. THERE ARE A TOTAL OF 26 PAGE.

Paper Goods and Printed Matter

Owner

EDWARD MCGRATH AND COMPANY

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PRO-QUALITY IS A GENERIC BRAND NAME WHICH CAN BE ADAPTED TO BETTER IDENTIFY A VARIETY OF BUSINESSES SEEKING TO ADD-VALUE, ENHANCE THEIR IMAGE AND APPEAL. IT INCLUDES A DISTINCT LOGO ALLIED TO THE INDIVIDUAL BUSINESS AND THE GENERIC THEME: "A PROFESSIONAL YOU CAN TRUST". IT WILL BE LICENSED TO NEW OR EXISITNG BUSINESEES AND CAN BE INDIVIDUALLY IMPLIMENTED, I.E. "PHIL'S AUTO REPAIR" COULD BECOME "PHIL'S PRO-QUALITY AUTO REPAIR" AND HAVE ACCESS TO THE USE OF A DISTINCT PRO-QUALITY LOGO AND THEME. THE BRAND WILL BE SUPPORTED BY CONSMER ADVERTISING.

Advertising and Business

Owner

EDWARD MCGRATH AND COMPANY

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