Mark Identification

LIGHTS CAMERA ASPHALT

Serial Number

98719134

Filing Date

Aug 27, 2024

Trademark by

ZACH LOPEZ

COLE SKEFFINGTON

Classification Information

Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms

Clothing

Construction services, namely, concrete paving, site clearing, excavation, pad preparation, grading, and asphalt paving services

Building Construction and Repair

Entertainment services, namely, an ongoing series featuring unscripted reality television about asphalt paving provided through cable television and webcasts

Education and Entertainment

THE MARK CONSISTS OF THE STYLIZED WORDING "NUEVO AMANECER" AND DESIGN. THE DESIGN CONSISTS OF A BLACK BEAN AS A CHARACTER WEARING A WHITE CHEF'S HAR, THE EYEBROWS ARE WHITE, THE EYES ARE BLACK AND WHITE, WITH AN OPEN SMILE SHOWING A RED TONGUE, AND HAS WHITE HANDS. IN ONE HAND THE BEAN CHARACTER HOLDS AN ORANGE AND WHITE TAMBOURINE AND THE OTHER HAND HOLDS A WHITE LADLE. THE BEAN CHARACTER SITS ON AN ORANGE CLAY POT WITH TWO HANDLES. THE POT RESTS ON A LARGE BLUE WAVE. A PARTIAL YELLOW SUN WITH 12 SUN RAYS APPEARS BEHIND THE BEAN CHARACTER. A SMALL BLUE WAVE APPEARS TO THE LEFT OF THE SUN JUST ABOVE THE LARGER WAVE. BELOW THE WAVE IS THE WORDING "NUEVO AMANECER" IN ORANGE.