THE MARK CONSISTS OF THE STYLIZED WORDING "NUEVO AMANECER" AND DESIGN. THE DESIGN CONSISTS OF A BLACK BEAN AS A CHARACTER WEARING A WHITE CHEF'S HAR, THE EYEBROWS ARE WHITE, THE EYES ARE BLACK AND WHITE, WITH AN OPEN SMILE SHOWING A RED TONGUE, AND HAS WHITE HANDS. IN ONE HAND THE BEAN CHARACTER HOLDS AN ORANGE AND WHITE TAMBOURINE AND THE OTHER HAND HOLDS A WHITE LADLE. THE BEAN CHARACTER SITS ON AN ORANGE CLAY POT WITH TWO HANDLES. THE POT RESTS ON A LARGE BLUE WAVE. A PARTIAL YELLOW SUN WITH 12 SUN RAYS APPEARS BEHIND THE BEAN CHARACTER. A SMALL BLUE WAVE APPEARS TO THE LEFT OF THE SUN JUST ABOVE THE LARGER WAVE. BELOW THE WAVE IS THE WORDING "NUEVO AMANECER" IN ORANGE.