LAKEWOOD RANCH HERALD

Mark Identification

LAKEWOOD RANCH HERALD

Serial Number

77220489

Filing Date

Jul 2, 2007

Registration Date

Feb 12, 2008

Trademark by

MCCLATCHY U.S.A. INC.

Classification Information

Newspapers for general circulation

Paper Goods and Printed Matter

PRO-QUALITY IS A GENERIC BRAND NAME WHICH CAN BE ADAPTED TO BETTER IDENTIFY A VARIETY OF BUSINESSES SEEKING TO ADD-VALUE, ENHANCE THEIR IMAGE AND APPEAL. IT INCLUDES A DISTINCT LOGO ALLIED TO THE INDIVIDUAL BUSINESS AND THE GENERIC THEME: "A PROFESSIONAL YOU CAN TRUST". IT WILL BE LICENSED TO NEW OR EXISITNG BUSINESEES AND CAN BE INDIVIDUALLY IMPLIMENTED, I.E. "PHIL'S AUTO REPAIR" COULD BECOME "PHIL'S PRO-QUALITY AUTO REPAIR" AND HAVE ACCESS TO THE USE OF A DISTINCT PRO-QUALITY LOGO AND THEME. THE BRAND WILL BE SUPPORTED BY CONSMER ADVERTISING.