Mark Identification

Serial Number

75744056

Filing Date

Jul 6, 1999

Registration Date

Sep 11, 2001

Trademark by

NETCENTIVES INC.

Classification Information

Computer software used to produce electronic cash, conduct electronic commerce, to process, analyze, and transmit purchase transactions, and to conduct, process, analyze, and transmit promotional programs and loyalty and incentive award programs

Electrical and Scientific Apparatus

Business consultation services in the field of incentive award programs, namely, programs to promote employee performance, consumer and business award programs, and business marketing to promote website usage over a global computer information network

Advertising and Business

Electronic cash, electronic incentive, electronic credit card, and electronic debit card transactions

Insurance and Financial