Mark Identification

Serial Number

75744057

Filing Date

Jul 6, 1999

Registration Date

Nov 13, 2001

Trademark by

NETCENTIVES INC.

Classification Information

Computer software used to produce electronic cash, conduct electronic commerce, to process, analyze, and transmit purchase transactions, and to conduct, process, analyze, and transmit promotional programs and loyalty and incentive award programs

Electrical and Scientific Apparatus

Publications, namely, manuals, magazines, newsletters, and brochures in the fields of marketing, marketing research, promotional programs, and use of computer software and hardware

Paper Goods and Printed Matter

Conducting, processing, and analyzing employee incentive award programs to promote employee performance; conducting, processing, and analyzing consumer and business incentive and loyalty award programs to promote the purchasing of goods and services of others, and to promote traffic to and usage of sites on the global computer network; consultancy and information services relating to the foregoing

Advertising and Business

Electronic cash, electronic incentives, electronic credit card, and electronic debit card transactions

Insurance and Financial