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Application service provider featuring software for processing of lending and credit applications; application service provider featuring software for use in the lending field, for real-time creation of documents used in credit application processing; application service provider featuring software for use in the lending field, for modification of attributes used in business rules; application service provider featuring software for use in the lending field, for providing reports and analyses; application service provider featuring software for use in the lending field, for developing interactive graphical user interface web pages; application service provider featuring software for use in the real-time creation of documents based on standard templates and dynamic content from a variety of sources and channels; application service provider in the lending field, namely, software that allows real- or near real-time modification of attributes used in business rules; application service provider in the lending field, providing a graphical user interface for use in the generation and design of web-based screens and the underlying service to display those screens and provide user interactions with those screens