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Software as a service (SAAS) services featuring software for delivering advertising and for measuring advertising performance; Software as a service (SAAS) services featuring advertising and audience targeting software; Software as a service (SAAS) services featuring software for selecting, targeting, and delivering advertisements based on context, session, and/or sentiment analysis; Software as a service (SAAS) services featuring software for rendering, automatically adjusting, and displaying advertisements based on user experience indicators or events; providing online non-downloadable advertising delivery and performance measurement software; design and development of computer software for targeting, delivering, and measuring the effectiveness of advertisements; Software as a service (SAAS) services featuring software for buying, launching, managing, and reporting on advertising campaigns