YUME DIRECT

Computer software development tools; computer software for computer system and application development, deployment and management; computer software, namely, software development tools for the creation of mobile internet applications and client interfaces; computer software for use as an application programming interface (API) to develop other computer software programs; software development kits (SDKs) consisting of computer software for developing other computer software and API software for use in developing application software and programs for mobile phones, smartphones, cellular phones, portable computers, tablet computing devices, personal digital assistants (PDAs), computing devices, gaming devices, connected TV (CTV), and wireless handheld digital electronic devices for content delivery; computer software development tools and application user interface software development tools, all for allowing the serving of advertising to content publishers and the collection of relevant data from publishers and consumers

Advertising and marketing services; advertising services, namely, placement and distribution of third party advertisements via computer, telecommunications, and broadband networks on multiple platforms and devices; advertising serving services, namely, managing the serving, targeting, monetization, tracking and reporting of advertisements; placement and distribution of advertisements across a network of video sites and platforms; dissemination of advertising for others via the Internet; matching buyers of advertising with sellers of advertising; business services, namely, strategically matching buyers of advertising with sellers of advertising for maximizing ad exposure and generating revenue; computerized market research services; market analysis and research services; marketing services, namely, consumer marketing research; market research services, namely, automatically surveying website visitors for demographic and opinion information in order to analyze and report survey results to website owner; market research services, namely, automatically selecting and inviting website visitors to participate in third-party market and opinion research; search engine optimization featuring advertisements and advertising campaigns

Application service provider (ASP) featuring software for the placing and dissemination of advertising for others on-line; application service provider (ASP) featuring computer software for the dissemination of advertising via the Internet; providing temporary use of an on-line nondownloadable software platform for use by advertisers and audio and video content publishers for managing and optimizing the serving, targeting, tracking and reporting of advertisements and advertising campaigns and for maximizing advertising exposure and revenue; providing online nondownloadable software, cloud-based software, and software as a service (SAAS) services, all featuring algorithms and for strategically managing, optimizing, targeting, and serving advertisements and advertising campaigns; providing on-line nondownloadable software for surveying, profiling, and targeting website visitors