YUM! BRANDS
Mark Identification

YUM! BRANDS

Serial Number

97330041

Filing Date

Mar 25, 2022

Trademark by

YUM! BRANDS INC.

Classification Information

Downloadable virtual goods, namely, computer programs featuring virtual food and beverage products for use in online virtual worlds; downloadable multimedia files containing artwork, text, audio and video relating to restaurants, restaurant foods, and restaurant beverages, authenticated by non-fungible tokens (NFTs); downloadable multimedia files containing artwork relating to digital collectibles and digital art relating to restaurants, foods, and beverages authenticated by non-fungible tokens (NFTs) and digital tokens; downloadable software and downloadable video game software that enables users to store artwork, text, audio, and video files authenticated by non-fungible tokens (NFTs)

Electrical and Scientific Apparatus

Online retail store services featuring downloadable digital artwork, text, audio, and video authenticated by non-fungible tokens (NFTs)'; administration of a customer loyalty program featuring virtual rewards that can be redeemed in the real or virtual world; Provision of an online marketplace for buying virtual goods and services authenticated by non-fungible tokens (NFTs) in the nature of food and drink items and restaurant services; providing incentive award programs for customers through issuance and processing of loyalty points for goods in the virtual and real world; franchising, namely, offering business management assistance in the establishment and/or operation of restaurants and virtual restaurants

Advertising and Business

Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes featuring restaurant environments and where users can earn reward points and use virtual currency to purchase food and beverages in the real or virtual worlds; entertainment services, namely, providing online musical concerts and virtual musical concerts for others; Entertainment services, namely, providing online video games; Entertainment services, namely, operating a virtual restaurant featuring virtual goods

Education and Entertainment

Providing temporary use of on-line non-downloadable software for accessing, reading, and tracking non-fungible tokens (NFTs) in the fields of restaurants, restaurant foods, and restaurant beverages

Computer and Scientific

Operating a virtual restaurant offering home delivery of physical food and beverage products

Hotels and Restaurants