Mark Identification

YOU'VE GOT MILES

Serial Number

75627015

Filing Date

Jan 25, 1999

Trademark by

NETCENTIVES INC.

Classification Information

Computer software used to produce electronic cash, conduct electronic commerce, to process, analyze, and transmit purchase transactions, and to conduct, process, analyze, and transmit promotional programs and loyalty and incentive award programs

Electrical and Scientific Apparatus

Publications, namely, manuals, magazines, newsletters, brochures, booklets and newsletters in the fields of marketing, marketing research, promotional programs, and use of computer software and hardware

Paper Goods and Printed Matter

Conducting employee incentive award programs to promote employee performance; conducting consumer and business incentive award programs to promote the purchasing of goods and services of others and to promote traffic to and usage of sites on the global computer network

Advertising and Business

Electronic cash, electronic credit card, and electronic debit card transactions

Insurance and Financial

Online advisory and information services relating to travel, frequent-flyer information, and loyalty, incentive, and marketing award programs; consultancy services relating to the foregoing; consultancy services relating to computer and computer software systems for conducting and managing loyalty, incentive, and marketing award programs

Computer and Scientific