YOU'RE SMART. BUY SMART.

Promoting public awareness of, and understanding of, the negative effects, hazards, economic impact and social impact of counterfeit goods, as well as how to recognize and avoid purchase of counterfeit goods through a public service advertising and educational campaign

Providing a website featuring non-downloadable videos, educational publications in the nature of brochures, activity sheets, and games, all in the field of counterfeiting targeted at children, teenagers, and young adults

Providing anti-counterfeiting information for children, teenagers, and young adults; providing anti-counterfeiting information and advice for consumers relating to the manufacture and identification of counterfeit goods, and the negative effects, hazards, economic impact and social impact of counterfeit goods