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Franchise services, namely, offering business management assistance in the establishment and operation of hotels and motels; developing and administering a membership rewards program for lodging guests to obtain discounts on goods and services; administration of hotel consumer loyalty services featuring frequent guest reward program services with added features which allow participants to earn free lodging and other travel-related benefits, and acquire points redeemable for consumer products and services

Resort hotel accommodation services, all-inclusive hotel, hotel and motel accommodation services; making reservations and bookings for temporary lodging for others; provision of conference, exhibition and meeting facilities; providing banquet and social function facilities for special occasions; restaurant, bar, snack bar, coffee bar, café services; Hotel accommodation services featuring frequent guest reward program services with added features which allow participants to earn free lodging and other travel-related benefits, and acquire points redeemable for consumer products and services