YOUR HEALTH MATTERS

printed matter and periodicals with respect to health-related subjects for distribution to specifically defined audiences, distributed either directly, or as inserts or additions to established publications

behalf of unrelated third parties for the purpose of advertising and promoting the business of each such party, the development, writing, production and printing of specialized publications with respect to health-related subjects for distribution to specifically defined audiences, distributed either directly, or as inserts or additions to established publications, together with the application of means by which the specifically defined audiences, and the established publications providing a direct and cost-effective means for reaching such audiences, are identified and determined