Mark Identification

YOU RUN THE SHOW

Serial Number

75841157

Filing Date

Nov 4, 1999

Trademark by

TIVO INC.

Classification Information

Computer hardware, software and peripheral for personalized, interactive television programming, televisions; television peripheral remote controls; communication devices, namely, transmitters, receivers and controls, and software for use therewith; and accompanying manuals sold as a unit

Electrical and Scientific Apparatus

The promotion and sale of goods and services for others

Advertising and Business

Subscription television services; transmission of cable television and interactive audio and video services, personalized and interactive television transmission

Telecommunications

Entertainment services, namely, personalized and interactive entertainment services;onscreen guide to personalized and interactive television programming

Education and Entertainment