Computer software development tools; computer software for computer system and application development, deployment and management; computer software, namely, software development tools for the creation of mobile internet applications and client interfaces; computer software for use as an application programming interface (API) to develop other computer software programs; software development kits (SDKs) consisting of computer software for developing other computer software and API software for use in developing application software and programs for mobile phones, smartphones, cellular phones, portable computers, tablet computing devices, personal digital assistants (PDAs), computing devices, gaming devices, and wireless handheld digital electronic devices for content delivery; computer software development tools and application user interface software development tools, all for allowing the serving of advertising to content publishers and the collection of relevant data from publishers and consumers
Electrical and Scientific ApparatusApplication service provider (ASP) featuring software for the placing and dissemination of advertising for others on-line; application service provider (ASP) featuring computer software for the dissemination of advertising via the Internet; providing temporary use of an on-line non-downloadable software platform for use by advertisers and audio and video content publishers for managing and optimizing the serving, targeting, tracking and reporting of advertisements and advertising campaigns and for maximizing advertising exposure and revenue; providing online non-downloadable software, cloud-based software, and software as a service (SAAS) services, all featuring algorithms and for strategically managing, optimizing, targeting, and serving advertisements and advertising campaigns; providing on-line non-downloadable software for surveying, profiling, and targeting website visitors; application service provider (ASP) featuring software for use in on-line advertising and marketing
Computer and Scientific