XENA

Software as a service (SAAS) services featuring a computer based software platform for goal oriented automated selection of local broadcast media inventory available from local television and radio station broadcasters to achieve a national media footprint for media buys using target audience and demographic data that will be used in the planning and purchase of an advertising campaign and, after the purchase, to track and optimize the performance of the media purchased using broadcast media including measurement of impressions and achievement of cost-per-thousand (CPM) goals