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Software as a Service (SaaS) featuring software for monitoring, tracking, analyzing and reporting the behavior of end users of third party websites; Software as a Service (SaaS) featuring software for collection, analysis and reporting of data regarding the behavior of end users that purchase goods or services from third party websites; Software as Service (SaaS) featuring software for collecting, analyzing and reporting of data for comparing purchasing behavior of users of third party websites versus purchasing behavior of viewers of televised advertising; Software as a Service (SaaS) featuring software that analyzes data regarding consumer purchasing behavior from multiple media channels for the purpose of developing marketing campaigns for cross media targeting to its audiences and consumer base