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Computer software platform featuring downloadable software to enable third party providers of goods and services to obtain information about their goods and services from consumers through marketing and incentive programs; Computer software platform featuring downloadable software to enable individual consumers to provide information about the goods and services of third party providers by participating in marketing and incentive programs; Computer software platform featuring downloadable software to enable users to upload their individual aggregated data and enable them to provide their data to others; Downloadable virtual goods, namely, computer programs featuring non-monetary cryptocurrency tokens for use by third party providers of goods and services to reward consumers for participating in incentive awards programs