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Arranging and conducting incentive reward programs to promote the sale of cruises, tours, car rentals, hotels, travel packages and other ancillary travel products; administration of a discount program enabling participants to obtain discounts on goods and services through use of a membership discount card; promoting and marketing the goods and services of others in the field of travel via print and electronic media; business monitoring and consulting services, namely, providing strategy, insight, marketing, sales, and operations assistance to the travel industry