WPP PERFORMANCE BRAIN

downloadable computer software for generating, viewing and editing of Generative AI, optimisation, machine learning, predictive modelling and other Artificially Intelligent outputs, managing input data and providing feedback; downloadable computer programs for database management; data processing equipment and computers; downloadable computer software for the transmission of information; downloadable software for the processing, transmission, storage, logging, reception and retrieval of data being in the form of encoded data, text, audio, graphic images or video or a combination of these formats; downloadable computer software applications for the analysis of website traffic and targeting based on user behaviour; downloadable computer software for obtaining and analysing search data and managing search advertisements for others on a global computer network; downloadable computer software for sending and receiving electronic messages, photographs, images, multimedia content, data, text, audio, videos via the Internet and via communication networks; downloadable computer software which allows users to create and publish their own content, images, videos and audio via the Internet and communication networks; downloadable computer software for handling client data in the field of marketing and marketing surveys; downloadable artificial intelligence software for use in market research and data analytics; downloadable computer software for collecting, organising, managing, modifying, transmitting, sharing and storing data and information; downloadable electronic publications providing online from computer databases, the Internet or other electronic networks in the nature of magazines in the field of advertising and marketing, Artificial Intelligence, Machine Learning and Generative AI; downloadable data, text, audio, graphic images or video provided from computer databases, the internet or other electronic networks, namely, images, videos and text; augmented and artificial intelligence apparatus and software, namely, augmented reality headsets, Virtual Reality and Mixed Reality; data feeders in the nature of data integration systems linked with artificial intelligence; data feeders in the nature of data integration systems for use with artificial intelligence; downloadable computer software for machine learning, data query, and data analysis; downloadable computer software for cognitive computing, deep learning and artificial intelligence for use in software development, machine learning, facial and speech recognition, content generation and moderation, data insights and artificial intelligence decision making; downloadable AI computer software for the optimisation of advertising and marketing campaigns, for the optimisation of media buying and strategy and for creative analytics for campaign optimisation

Advertising services; promotional services; marketing services; publicity services; public relations services; media research and consultation services; media buying services; planning, buying and negotiating advertising and media space and time; business management services; social media strategy services; business research, strategic planning, advisory and consultation services for others in the field of advertising, marketing, communications, social media, promotions and public relations; brand creation, positioning and strategy services; consultancy services in relation to brand strategies, brand management, customer relationship management, marketing and consumer targeting; production of advertising matter and commercials; creation of advertising campaigns; sales promotion services, namely, promoting the goods and services of various industries through the distribution of promotional materials and by rendering sales promotion advice; customer relationship management services; compilation of advertisements for use as web pages on a global computer network; providing media services in the field of one-to-one advertising and marketing, namely, the planning and purchase of media time and space for direct marketing advertising; digital and online advertising and marketing services; interactive marketing services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; promotion of goods and services through sponsorship; organization of promotional campaigns and related consultancy services; event marketing; promotion of prize draws, competitions and customer incentives; organisation of exhibitions and trade fairs for commercial and advertising purposes; market research and market analysis; business data analysis services; advertising, marketing, product development, content generation opinion polling services; analysis and study of information collected on consumer opinions and behaviour through market research and advertising studies; marketing studies; trend analysis services, namely, consumer trend analysis, audience segment analysis, brand perception analysis; statistical analysis and compilation for business purposes; data processing services; segmentation and profiling of market data; compiling of information into databases; management of databases; advertising, marketing, media research, strategic planning and market analysis services optimised by artificial intelligence; consumer, business to consumer and business to business information services related to augmented and artificial intelligence for business purposes; collection, compilation and preparation of information, data and statistics related to augmented and artificial intelligence for business purposes; provision of information, advice and consultancy relating to the aforesaid; provision of the aforesaid services on-line from a computer database or a global computer network

Design services, namely, content generation using Generative AI, Machine Learning and Computer Vision; computer services, namely, cloud computing product services; product design and development in the field of marketing, advertising, content generation, analytics and KPI tracking; editing services for computer programs; art work design; industrial design services; design of packaging; styling agencies, namely, industrial design; graphic arts designing; interior design services; fashion design; architectural services; research and development of new products for others; development of computer systems in the field of graphic arts; design and development of market research tools; creation of virtual and interactive images; software design and development, computer programming services, hosting of computer sites being websites; design and development of computer software; updating and maintenance of computer software; installation of computer software and computer programs; development of systems for the storage of data; rental of computer software for marketing, advertising, generative content generation; services of an application service provider, namely, installation, electronic storage, rental, and maintenance of application software that allows users to play and program music and entertainment-related audio, video, text and other multimedia content; computerised data storage services information, artificial intelligence consultancy; research in the field of artificial intelligence; providing artificial intelligence computer programs on data networks, namely, providing online non-downloadable software using artificial intelligence for collecting marketing trends data; software as a service featuring computer software for artificial intelligence for replying to questions from online retail store customers related to consumer goods, making hotel reservations, generating content and providing insights to customers; providing online non-downloadable computer software for machine learning, data query, and data analysis; providing online non-downloadable computer software for cognitive computing, deep learning and artificial intelligence for replying to questions from online retail store customers related to consumer goods, making hotel reservations, generating content and providing insights to customers; providing online non-downloadable software that uses artificial intelligence to see and interpret data, connect with hardware and store, and manage and process data in the cloud; online non-downloadable AI computer software for the optimisation of advertising and marketing campaigns, for the optimisation of media buying and strategy and for creative analytics for campaign optimisation; research and consultancy services relating to the aforesaid; provision of information relating to the aforesaid; provision of the aforesaid services on-line from a computer database or a global computer network