77944208
Feb 24, 2010
Enhanced television computer software platforms for enabling interactivity, targeting and measurement on digital edge devices which execute instructions and communicate with a platform server for data storage, content management, network bridging, third party interfaces and reporting; Interactive multimedia software for interactively transmitting content, namely, news, weather, sports, financial information, t-commerce, social networking, alerts, events information, quizzes and polls; Interactive software for providing targeted and addressable interactive functions to interactive digital edge devices, namely, video-on-demand, requests for information, voting and polling, t-commerce, e-commerce, interactive video-on-demand advertising, click-to-call functions, and promotions, for measuring of data pertaining to video advertisements, and providing anonymized measurement data; Interactive software of delivering, installing and statistical validation of high volume interactive programming and advertising to digital edge devices; Software to deliver or interface with systems to process invoices, royalty statements, ad shares, and data per agreements with other parties
Electrical and Scientific ApparatusComputer services, namely, providing interactive applications for TV; computer services, namely, providing interactive applications for TV within a framework including business infrastructure, on-boarding, management, delivery, ad serving, measurement, and payment
Computer and Scientific