WHOLE FOODS MARKET 365

Downloadable computer software and mobile application software for use in providing retail and ordering services for a wide variety of consumer goods; Computer application software for mobile phones and mobiles devices to enable users to locate grocery stores, place orders for pick-up or delivery service, and make grocery and prepared food purchases by a mobile device; Computer application software for mobile phones and mobile devices for meal planning, menu planning, generating shopping lists, devising personalized nutrition programs, sharing digital content, locating grocery stores; magnetically, digitally, or optically encoded fidelity cards used to store and redeem reward points for grocery store customer loyalty program; Computer application software for mobile phones and mobile devices to enable users to access and interact with live and pre-recorded programs, audio and video recordings, and digital magazines in the fields of shopping, recipes, meal planning, coupons, special offers, leisure, lifestyle, personal improvement, fitness, nature, gardening, diet, and groceries, and to access and interact with current event news-related information, entertainment-related information, education information, and information in the fields of shopping, leisure, lifestyle, personal improvement, fitness, nature, gardening, diet, and groceries; Downloadable electronic publications in the nature of digital magazines, newsletters, articles, and information sheets in the fields of shopping, leisure, lifestyle, personal improvement, fitness, nature, gardening, and diet

Non-magnetically encoded fidelity cards used to store and redeem reward points for grocery store customer loyalty program; Paper goods and printed matter, namely, address books, appointment books, art pads, book marks, calendars, cardboard, drawing pads, event albums, gift wrapping paper, greeting cards, index cards, maps, napkins, note pads, notebooks, paper, paper bags, paper banners, paper flags, paper gift tags, paper labels, paper pennants, paper tablecloths, photo albums, postcards, posters, printed gift certificates, scrapbooks, sketch pads, stickers, sticker albums, and writing paper pads

Providing online services which afford customers the ability to select a distribution point for goods purchased on the Internet; shipping, delivery, and storage of goods