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Providing temporary use of on-line non-downloadable software for creating, managing, tracking, and measuring online marketing and advertising campaigns, namely, software designed to assist web site owners in monetizing web traffic by engaging consumers with client marketing campaigns including generating lists of permission-based electronic mail addresses and other customer information, and in creating, scheduling, and distributing customized electronic mail communications, newsletters, announcements, and promotions, and analyzing and reporting of campaign results, and customer and sales data