Mark Identification

WHERE BEST FRIENDS ARE MADE

Serial Number

75981091

Filing Date

Feb 25, 1997

Registration Date

Jul 30, 2002

Trademark by

BUILD-A-BEAR RETAIL MANAGEMENT INC.

Classification Information

[ books, newsletters, ] [ magazines, pamphlets, and brochures for children; and books, newsletters, magazines, pamphlets, and brochures ] [ relating to stuffed and plush toy animals and dolls; greeting cards, ] stickers [, stationery products, namely, writing paper, envelopes ] ; publications, namely, calendars

Paper Goods and Printed Matter

[ handbags, tote bags, backpacks, purses ]

Leather Goods

clothing, namely, shirts and T-shirts

Clothing

carrying cases for plush toy animals, stuffed toy animals and accessories therefor; plush toy animals and stuffed toy animals and accessories therefor, [ toys, namely, musical toys ]

Toys and Sporting Goods

[ mail order, ] retail store, [mail order] [ and catalog ] services in the field of stuffed toy animals and plush toy animals and accessories therefor, [CD Roms, audio cassettes, jewelry;][ books, newsletters, ] [ magazines, pamphlets, and brochures ] [ for children; books, newsletters, magazines and brochures relating to stuffed and plush toy animals and dolls, greeting cards; ] stickers; [ stationery products namely, writing paper and envelopes; ] calendars,[ handbags, tote bags, backpacks, purses; ] and carrying cases for plush toy animals, stuffed toy animals and accessories therefor; [ceramic figurines, metal and non-metal keychains ] [ and novelty buttons; mugs, clothing; toys;] retail services via a global computer network in the fields of stuffed toy animals and plush toy animals and accessories therefor, [ CD Roms, audio cassettes, jewelry; books, newsletters, magazines, pamphlets, and brochures for children; books, newsletters, magazines and brochures relating to stuffed and plush toy animals, greeting cards; ] stickers; [ stationery products namely, writing paper, envelopes; ] calendars; [ handbags, tote bags, backpacks, purses; ] and carrying cases for plush toy animals, stuffed toy animals and accessories therefor, toys

Advertising and Business

entertainment services in the nature of parties for creating stuffed toy animals and plush toy animals and providing of party facilities therefor

Education and Entertainment

providing information in a wide variety of fields by means of a global computer information network

Computer and Scientific