Mark Identification

WHEN CHARACTER COUNTS

Serial Number

75547145

Filing Date

Sep 2, 1998

Trademark by

FBL FINANCIAL GROUP INC.

Classification Information

Underwriting insurance products, namely, life insurance, property and casualty insurance, and health and disability insurance; underwriting annuities; financial services and products, namely, investment advisory services, mutual fund products, individual retirement funds, and trust and estate planning

Insurance and Financial