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Providing electronic commerce services through variable pricing mechanisms, namely, electronic auction services whereby listings of products and services available for sale or requested for purchase are posted on web sites and accessibly via publicly accessible computer information networks; promoting the goods and services of others by hosting electronic commerce services through variable pricing mechanisms, namely, electronic auctions services whereby listings of products and services available for sale of requested for purchase are posted on web sites and accessible via publicly accessible computer information networks; placing advertisements for others on web sites