WHAT REALLY MATTERS

Promoting public and industry awareness of the importance of environmental sustainability in the tire and rubber industries; promoting public awareness of responsible sourcing and consumption in the tire and rubber industries; providing information in the area of global sustainable business solutions in the tire and rubber industries; production and distribution of advertising materials to advocate and encourage sustainable consumption, sourcing, and manufacturing choices with respect to tires and rubber; providing business information, namely, information about sustainable business solutions, corporate social responsibility, and business environmental sustainability provided by a website in the tire and rubber industries

Educational services, namely, providing online newsletters via email in the field of environmental sustainability in the tire and rubber industries; providing a website featuring blogs in the field of environmental sustainability and sustainable business practices in the tire and rubber industries