Mark Identification

WHAT MATTERS MOST

Serial Number

75457425

Filing Date

Mar 26, 1998

Registration Date

Jun 13, 2000

Trademark by

FRANKLIN COVEY CO.

Classification Information

electronic products, namely, prerecorded videotapes and audiotapes, multimedia software recorded on CD-ROM, all relating to leadership, management, education and personal development; computer software for use in agenda and time management programs, self-paced training programs and sales processing programs

Electrical and Scientific Apparatus