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Computer software for smart cards, namely software to help merchants in tracking customers, to reward customer loyalty, to encourage customers to come again; encoded smart cards containing programming to reward customers and to encourage customers to come again, based on electronic couponing application; and loyalty smart cards containing programming used to track customers, to reward customer loyalty and to encourage customers to come again

Brochures about loyalty software and smart cards

Advertising services and sales promotion namely marketing services that use centralised databases and sophisticated data mining software to rank customers according to how recently they last shopped, how many purchases they made over a given period of time and how much they spent; marketing services, namely creation of coupons, gift and gift certificates to be sent to customers; and providing information via a global computer network about marketing strategies and marketing services that use loyalty software and smart cards

Internet services related to customer loyalty applications

Services for transmission of information via a global computer network concerning customers between software in the merchant's point of sale terminal and database in the smart card; providing information via a global computer network concerning loyalty software and smart card