Mark Identification

WEBMEASURE

Serial Number

75441680

Filing Date

Feb 27, 1998

Registration Date

Feb 24, 2004

Trademark by

NET EFFECT PTY LTD.

Classification Information

Computer software for the purpose of maintaining and measuring advertising on a global computer network; computer software which enables and facilitates auditing, data collection, reporting and publication of data on a global computer network; computer software for recording, transmission or reproduction of sound or images, blank magnetic data carriers, namely, recording discs

Electrical and Scientific Apparatus

Market research, namely, monitoring the number of visitors to a website and the demographic profile of those visitors; monitoring the number of pages viewed at a website, and monitoring the time spent at a website; monitoring the latency rates and download time of visitors to a website; preparation of reports regarding activity on a website, including performance reports relating to traffic flow on the website, performance of the web server, routers and switches

Advertising and Business