WATCH & SHOP

Providing on-line non-downloadable computer software for use with multimedia content, wherein the computer software provides actionable supplemental information related to the underlying content of the multimedia content to consumers of the multimedia content within the multimedia content in real time and then tracks and analyzes consumer interactions with the actionable supplemental information; Software as a service (SAAS) services featuring computer software for use with multimedia content, wherein the computer software provides actionable supplemental information related to the underlying content of the multimedia content to consumers of the multimedia content within the multimedia content in real time and then tracks and analyzes consumer interactions with the actionable supplemental information