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Computer application software for mobile phones, namely, software for peer-to-peer communication of friendly, non-monetary challenges to other mobile phone users; Computer application software for mobile phones, personal data assistants (PDAs), mobile computers and tablet computers, namely, software for peer-to-peer communication of friendly, non-monetary challenges to other users of these devices; Computer game software for use on mobile and cellular phones; Downloadable software in the nature of a mobile application for peer-to-peer communication of friendly, non-monetary challenges to other mobile device users