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Downloadable mobile application software, namely, mobile portal for individuals featuring data analytics based on physiological metrics for purposes of performance measurement, coaching, and health monitoring; downloadable mobile application software for social networking and for creating, managing, and accessing groups within virtual communities in the fields of health and health monitoring, athletics, performance measurement, and coaching

Health monitoring devices for capturing and transmitting physiological metrics to be available on an online analytic system; Wearable heart rate monitors