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Software as a Service (SAAS) featuring software that integrates digital communication channels with disparate business applications to prepare and input information into and initiate activity within associated business applications directly from conversations that transpire across associated communication channels; Software as a Service (SAAS) featuring software that extracts and analyzes information on speakers and topics to create additional business value such as determining the next best action for a given situation; Software as a Service (SAAS) featuring software that provides means for other software to interact with digital conversations in real time