VPT
Mark Identification

VPT

Serial Number

78380404

Filing Date

Mar 8, 2004

Trademark by

MEDIAHEIGHTS LLC.

Classification Information

VPT (an acronym for Virtual Product Testing) is a methodology and system for the electronic representation of a product in a 3-dimensional visualization used to perform analysis of product acceptance or consumer preference; By using a survey mechanism to provide an interactive model of a product or concept, users can choose design and/or style options that will be displayed in real-time to the user; The presentation can be either offline or online via a web interface and will allow individual respondents to make key design and/or functional requests that will dynamically be reflected in the 3-dimensional model of the product being displayed

Electrical and Scientific Apparatus