Mobile phone client software and server-based management software, namely, mobile marketing software that enables mobile users to touch Near Field Communication (NFC) mobile devices onto NFC points such as shelf tags, smart posters, kiosks, print media, payment terminals, and other physical media,or scan quick response codes, and to request and dynamically receive content such as coupons, offers, promotions, prepaid cards, gift cards, loyalty cards, payment cards, transit cards, event tickets, product information, pricing information, reviews, directions, mobile web pages and any other downloadable digital content, and that allows businesses to prepare and provision digital content to mobile devices through secure and authenticated over-the-air (OTA) or over-the-Internet (OTI) networks
Electrical and Scientific Apparatus