VIVA KI
Mark Identification

VIVA KI

Serial Number

77510127

Filing Date

Jun 27, 2008

Trademark by

DIGITAS INC.

Classification Information

Computer software for media inventory management in the field of advertising

Electrical and Scientific Apparatus

Providing consulting services in the field of facilitating the planning, buying, and selling of media; arranging and conducting marketing promotional events for others; business marketing consultation, namely, advice and information about customer services and product management and prices on Internet sites in connection with purchases made over the Internet; advertising, including promotion of products and services of third parties through sponsoring arrangements and license agreements relating to international sports events; providing marketing and promotion of special events; advertising and marketing services; advertising and promotional services; public relations services; brand imagery consultancy; advertising services, namely, creating corporate and brand identity for others; marketing services relating to the analysis, evaluation, creation and brand establishment of trademarks, trade names and domain names brand evaluation services; franchising services, namely, consultation and assistance in business management, organization and promotion; marketing and advertising media management services, namely, procurement of advertising media, planning and research of advertising media use, evaluating the quality of advertising media television purchases, and advertising media planning, placement and analysis; media buying services for others, namely, purchasing time and space for the delivery of advertising messages and for the promotion of events; professional consultation and advice relating to the marketing and promotion of special events; sponsorship search consultancy services; business services, namely, sponsorship search and activities relating to the sponsorship of the arts, sports, music and theatre events for advertising and promotional purposes; management of professional athletes and performing artists; business management and research; market research; business administration consultancy services; business management of event hospitality services; personnel recruitment services; public opinion polling; compilation of statistics; statistical evaluations of marketing data; arranging and conducting of commercial exhibitions and trade show exhibitions in the fields of marketing, advertising, promotion, education, and entertainment; production and distribution of radio and television commercials; direct mail advertising; mailing list preparation; telemarketing; database management; information in business matters; business consulting services in the field of electronic commerce; design of publicity and advertising materials for others; business consultation and management regarding marketing activities and launching of new products; incentive award programs to promote the sale of products and services of others; promoting the goods and services of others through the distribution of discount cards; document reproduction; advertising agency services; preparing promotional and merchandising material for others; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with a sports competition and sporting activities; public relations; Negotiation of production and talent contracts and customer relationship management with content creators, talent, and third party enablement vendors; Negotiation of production and talent contracts and business management of production and talent contracts; Assisting with the formation of television commercial production contracts and talent contracts for others; Consumer research; marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; business management consultancy; business organization and planning consultation; arranging and conducting commercial exhibitions and trade show exhibitions in the field of others' various industries for promotion of products and services for others; post-production editing services for video and audio commercials; Developing marketing strategies and concepts; promoting the goods and services of others by distributing advertising materials through a variety of methods; developing promotional campaigns for business; consumer marketing research and marketing analysis services; distribution of branded advertisements for others across marketing channels, namely, print channels, broadcast channels, global computer network channels and through events and promotions; concept and brand development in the field of others' brands for businesses; Services relating to the analysis, evaluation, creation, and brand establishment of copyrightable materials, trademarks, trade names and domain names; production of television commercials; audio and video production of commercials; distribution of advertising media and advertising materials containing the brands of others; distribution of advertising media and advertising materials identifying the brands of others; Business consultation and management regarding production activities, namely, management of content creators, talent, and vendors; Developing, providing and disseminating advertising media and advertising materials containing the brands of others, namely, integrating advertising media and advertising materials containing the brands of others into various media programming; Developing, providing and disseminating advertising media and advertising materials containing or identifying the brands of others into various media programming; developing advertising materials containing or identifying brands of others; Advertising services in the field of product placement; Advertising services in the field of brand placement; distributing advertising media and advertising materials containing or identifying the brands of others across marketing channels, namely, print channels, broadcast channels and global computer network channels; distribution of advertising materials for promoting or establishing brands of others across marketing channels, namely, print channels, broadcast channels, global computer network channels and through events and promotions; Advertising services, namely, promoting the goods, services, and brand identity of others by distribution of materials to promote brands of others; preparing and placing advertisements of others; Organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; Organizing, promoting and conducting exhibitions, trade shows and events for business purposes; consultation services in the field of brands, namely, business research and advertising strategies for preparing advertisements and promoting brands; consultation for marketing and promotion of special events; business advertising and marketing consultancy; business marketing consultation; business sponsorship search consultancy; developing marketing tools for consumer research and market research; business consultation in the field of marketing and business strategies; Providing integrated business research, consultation and management regarding developing and launching of new products and services and marketing; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with cultural events, including the arts, sports, music and theatre events; arranging and coordinating personal endorsements by celebrities for promotional purposes for others; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with sporting events; marketing and promotional services in the field of sporting events; business administration services; business consultancy services; business management and consulting services in the field of recruitment; business services in the field of processing and analysis of statistics; production of advertisements for various media programming; production of advertisements for radio, film, computers, Internet websites and mobile devices; providing advertising and business management and consulting services via computer websites; providing advertising services via wireless transmissions; implementation of strategic plans in the fields of advertising and business; marketing over the Internet; advertising services for direct marketing; creation, development and dissemination of advertising and promotional materials via direct mail, newspaper, radio, television, mobile devices, a global computer network and other media; integrating brands, advertising and promotional materials into games and computer-based entertainment; audio and video post-production services in the field of advertisements; endorsement coordination services; management of professional athletes and performing artists; Business consultation and business management regarding television commercial production activities, content creators, talent, and vendors; Assisting with the formation, negotiation, and management of television commercial production and talent contracts; distribution of advertising materials for promoting or establishing brands for others though events and promotions; organizing exhibitions for advertising purposes featuring advertisement media; Arranging personal appearances by persons working in the field of film, music, television, entertainment or sport

Advertising and Business

Telecommunications, namely, transmission of information through telecommunications networks; television and radio broadcasting services; providing chat rooms, electronic bulletin boards and discussion websites on the Internet for transmission of messages among users in the field of general interest; transmission of news; information transmission via electronic communications networks; transmission of sound and/or pictures; providing on-line communications links which transfer the web site user to other local and global web pages; providing access to discussion websites on the Internet; computer aided transmission of messages and images; electronic mail; electronic transmission of mail and messages; transfer of data by telecommunications; transfer of information by telecommunications; mobile telephone services; providing access to databases on the Internet for buildup, development and maintenance of contact networks purposes in the private sector; telecommunications consultation; transfer of data by telecommunications; Providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest; rental of radio and television broadcasting facilities; Advisory and consultancy services relating to telecommunications

Telecommunications

Electronic storage of data; electronic storage of data featuring the ability to provide the data via the Internet; electronic storage of digital media, photographs, film, video tape, sound tracks, and emails; storage of documents; Physical storage of electronically-stored data or documents; Storage services for archiving electronic data

Transportation and storage

Post-production editing services in the field of music, videos and film; film and video production; production of sound and music video recordings; editing of sound and images; recording of live sound effects; foreign language dubbing and recording; video tape editing; production of television programs; television programming; rental of equipment for use in creating film, digital media and video tape, and for use in post-production work; Entertainment, namely, preparation of special effects; Special effects animation services for film and video; audio post-production services; Electronic sound mixing, namely, mixing of dialogue, music, sound effects, and narration; Consultation regarding audio and video production and post-production activities; post-production services in the field of photography, audio film, videos, and television programs; entertainment services in the field of audio and video production; audio and video film production services in the broadcast, satellite and cable industries; post-production services in the field of film or video mastering; Training courses in strategic planning relating to advertising, promotion, marketing and business; Development and dissemination of educational and instructional materials of others in the field of advertising; production and distribution of motion picture films and television animation productions; entertainment services, namely, conducting and producing live events in the fields of musical groups; Education and entertainment services, in the nature of radio and television programming; entertainment services, namely, arranging and conducting athletic competitions; entertainment services, namely, organizing community cultural events; entertainment services, namely, arranging, coordinating and conducting live dance and musical performances; presentation of live show and musical performances; Entertainment services, namely, personal appearances by a sports celebrity; video, audio and multimedia publishing services; Entertainment services, namely, providing non-downloadable prerecorded music via a global computer network; Educational services, namely, conducting courses relating to the advertising, promotional, multimedia and production industries; on-line journals, namely, blogs featuring marketing, advertising, promotion, education and entertainment, and featuring information regarding industries, brands, goods, and services of others

Education and Entertainment

Graphic illustration services for others; Computer consultation in the field of multimedia entertainment for advertising and marketing purposes; Computer services in the fields of electronic commerce, advertising and marketing, namely, designing and implementing network web sites for others; design of electronic commerce software applications and designing information technology computer networks for others; Animation and special effects design for others; creation of graphic designs for others; product development of promotional goods for others

Computer and Scientific