VIRTUAL METER

Software for measuring audience exposure to media; software which converts consumer devices to media measurement devices; computer software; electronic devices, namely, encoders that insert inaudible signals into the audio stream; electronic devises that detect signals to confirm the signal is encoded; electronic devices carried by the user that detect signals emitted from the encoders; electronic docking stations that extract codes from the devices; and electronic devices for communicating the detected information

Conducting audience measurement surveys, media exposure measurement surveys, advertising effectiveness and advertisement placement surveys; business research and market research; market research services regarding audience measurement and media exposure measurement; and advertising effectiveness and advertisement placement research