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Downloadable computer software for use as an application programming interface (API); Downloadable computer application software for mobile phones, namely, software for integrating electronic data with real world environments for the purposes of entertainment, education, communicating, and social networking.; Downloadable computer application software for mobile phones, namely, software for managing social networking content, interacting with a virtual community, and transmission of images, audio, audio-visual and video content, photographs, videos, data, text, messages, comments, advertisements, media advertising communications and information.; Downloadable software for managing social networking content, interacting with a virtual community, and transmission of images, audio, audio-visual and video content, photographs, videos, data, text, messages, comments, advertisements, media advertising communications and information.; Downloadable software for integrating electronic data with real world environments for the purposes of entertainment, education, communicating, and social networking.