Mark Identification

VIANT HOUSEHOLD ID

Serial Number

98399640

Filing Date

Feb 9, 2024

Trademark by

VIANT TECHNOLOGY LLC

Classification Information

Track and report on advertisements and marketing efforts of others; advertising, consumer relationship management, and marketing consultancy; tracking, reporting and analysis of the effectiveness of advertising; evaluate placement criteria for advertisements for others; evaluate potential advertising placements for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; provide verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on devices; providing advertising information via a website and mobile, computer, and other connected device applications; promoting the goods and services of others; business administration and management services in the field of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; statistical and predictive evaluations of marketing and advertising data; compiling and systematization of data into computer databases; advertisement bidding services; advertising, marketing, and promotion services; targeted marketing services, data analytics, and predictive analytics; ad serving; media planning and buying; online, mobile, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication advertising services; provision and rental of advertising space; provision and rental of advertising space online, in communications networks, mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with advertising space; design, development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns; advertising analysis, consultation, planning, and research; preparing business and advertising reports; collection and analysis of business, advertising and consumer activity, relationship and experience data; consulting in the field of advertising; web traffic optimization; business research services; business data analytics and predictive analytics services; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data and database management services; consumer relationship services; market research services; advertising services; dissemination of advertisements; providing a searchable database and data sets featuring business, advertising, advertisement, consumer, business, and market information; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO)

Advertising and Business

Telecommunications services, namely, electronic, electric, or digital transmission of data, messages, graphics, images, audio, video, advertising, information, and electronic media; providing access to computerized databases and advertising networks; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content

Telecommunications

Downloadable documents, reports, messages, graphics, images, audio, videos, electronic media, and data relating to advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business

Electrical and Scientific Apparatus

Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute video advertisements and advertisements; design, development and installation of software to allow advertisements to be placed on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, consumer experience; providing non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, consumer experience; providing non-downloadable software for buying, selling, offering for sale, or renting advertisements or advertising space; providing non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, or renting advertisements or advertising space; providing non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; electronic collection, monitoring, and analysis of personal or device interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation; non-downloadable documents, videos, data, media, and reports relating to advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; consulting services in the field of graphic design of advertisements; software as a service (SAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising on the Internet, on websites, in mobile and computer applications, and on connected devices; software as a service (SAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, video, and audio data; platform as a service (PAAS), featuring software that delivers targeted advertising content based on certain attributes of the consumer or device receiving the content; providing non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages, graphics, images, audio, videos, and electronic media authenticated by blockchain tokens, digital tokens, and non-fungible tokens; providing non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing non-downloadable software for autonomous advertising

Computer and Scientific