VERVE ATOM

Downloadable computer software for mobile devices that uses non-personally identifiable information (non-PII) and data to deliver anonymized targeted advertising; downloadable computer software using machine learning for data analysis

Providing audience-based marketing and advertising services via a mobile software development kit (SDK) utilizing consumer mobile data without personally identifiable information (non-PII), namely, providing advertisers with anonymized data concerning prospective and actual consumers; advertising services, namely, assisting others with advertisement delivery within mobile apps; developing advertising content within mobile apps; advertising analysis for advertisements in mobile apps; advertising planning services, namely, optimizing the delivery and timing of delivery of advertisements within mobile apps; advertising research services, namely, identifying specific points during mobile apps when an advertisement will have the greatest impact on a viewer of the advertisement; development of advertising concepts; analyzing the effectiveness of the advertisements of others; business data analysis

Design and development of computer hardware and software which can partly be used as a software as a service (SAAS) for advertising space providers and media companies that allows advertisers to deliver anonymized targeted advertising via mobile devices and that allows advertisers to advertise via mobile devices; computer programming and engineering for analysis of technical data