VERTICALVET

Administering discount group purchasing programs, namely, negotiating contracts with veterinary and medical supply vendors and service providers to enable participant members of veterinary clinics to obtain discounts on products, supplies, diagnostic services, and medical supply-related services; Business management support services for veterinary practices, namely, providing practice support, practice management resources, and analytical analysis and benchmarking services used for measuring and improving the performance of veterinary practices; Marketing services for veterinary practices, namely, providing client reminders and direct marketing programs and materials for use by veterinary practices to market to their clients and patients