Business management consulting; Business strategic advisory services; Business consulting, management, and planning services in the field life sciences, pharmaceutical, biotechnology, and medical device industries; Advertising, marketing, and promotional services; Advertising and marketing analytics services, namely, measuring, analyzing, and optimizing the effectiveness of direct-to-consumer and healthcare professional (hcp) digital, television, and print advertising campaigns for others; Providing business insights by connecting advertising campaign exposures to health data and business outcomes; Market research and business research services for the life sciences, pharmaceutical, biotechnology, and medical device industries, namely, providing business data, business intelligence, and business data analytics; Business services, namely, compilation, systematization, and management of data and information into computer databases for business and commercial purposes; Providing business data, namely, providing online searchable databases featuring commercial and business data, including profiles of healthcare professionals (HCPs) and healthcare organizations (HCOs), key opinion leaders (KOLs), HCP engagement and access metrics, anonymized longitudinal patient data (APLD), and projected patient and prescriber data for use in business and market research, commercial targeting, and sales and marketing segmentation; Providing a website featuring business and commercial information in the field of life sciences; Compilation of statistics for business purposes
Advertising and Business