VANTAGE

Business information services related to the analysis of supply-chain, merchandising, market share and shopper data and for category-management, joint business planning and other forms of collaboration between retailers and suppliers that aid retailers and consumer-products goods companies to maximize the profitability of product categories; business consultation services related to the analysis of supply-chain, merchandising, market share and shopper data and for category-management, joint business planning and other forms of collaboration between retailers and suppliers that aid retailers and consumer-products goods companies to maximize the profitability of product categories

Software as a service (SaaS), namely, hosting software for use by others to analyze supply-chain and sales data and for category-management purposes, namely, working with retailers and consumer-products goods companies to maximize profitability of product categories